EVENT PLANNING & DESIGN
OWNER + CREATIVE DIRECTOR
A born planner with an eye for innovative design, Kelly is the driving visionary force behind A Savvy Event. Before founding ASE, Kelly’s impeccable eye for the all-things aesthetic was sharpened by her years working for both the Ritz-Carlton Hotel Company and Fairmont Hotels and Resorts. She brings professional interior-design training and over a decade’s worth of experience in planning, consulting and coordinating events to every wedding she plans.
Kelly’s natural attention to detail and thorough understanding of each couple’s distinct style makes her an unparalleled guiding force in the planning process. Kelly takes time getting to know each bride and groom, and – from invitation sourcing to linen sampling to cocktail crafting – weaves their vision cohesively and flawlessly throughout their event. One of her favorite parts of working with couples is forming lifelong friendships – while her relationship with each couple usually starts with wedding planning, it often continues on to see her planning other milestone-events in their lives (think: baby showers, birthdays, anniversary parties).
Kelly finds motivation in always keeping her crew and company on the forefront of trends in the industry. It was this passion to collaborate that led her to co-found Oh So Inspired, an annual creative retreat in Sonoma for professionals in the event and wedding-planning space (an event that she always walks away from with an outlook that’s refreshed and a notebook that’s chock-full of new ideas).
When Kelly isn’t busy bringing her brides’ visions to life, you can find her spending time with her husband and two daughters – usually in the form of a spontaneous day-trip or an outing to a new restaurant in town.
Allison grew up in the San Francisco Bay Area and Sonoma County. She is truly passionate about event planning and organizing. Allison loves celebrating special moments and milestones and is thrilled to be able to work with our fun and savvy clients! Allison worked for 10 years in the non-profit sector as an Event Planner, Office Manager, Program Manager and Executive Assistant. Allison has a B.A. in Environmental Studies and an M.A. in Geography and Natural Resource Management.
She loves that her role at A Savvy Event allows her to help people with important moments in their life, all while working among all the gorgeous scenery of Wine Country. She would love to help you plan your wedding, special event, or children’s party! She lives with her husband Dustin, daughter Isabella, and son Noah in Novato, CA. When she’s not in the office or planning special events, you can find her exploring the outdoors, wine tasting, or enjoying local restaurants and unique wine country experiences. allison(at)asavvyevent.com
Weddings and events are Courtney’s passion! With over 5 years of experience Courtney’s bright smile and meticulous attention to detail embodies what every couple is looking for in a planner.
Courtney earned her business degree at Pepperdine University and graphic design certification at UCLA. Courtney’s background in graphic design established her love for creativity, eye for detail, and commitment to customer service excellence. In 2010 Courtney started working for an event venue as the events manager and wedding coordinator and truly found her niche. She continuously goes above and beyond to make sure that her client’s visions are brought to life, all the while making it a fun, organized, and creative process. She currently lives in Sonoma with her husband Chris, their son Kip, and their 2 dogs. Courtney is thrilled to be part of the A Savvy Event team and is looking forward to meeting you! courtney(at)asavvyevent.com
Jill brings over a decade of wedding and corporate planning to A Savvy Event. In addition, her extensive background in the culinary world allows her to create unforgettable and creative menus that tap into the amazing resources in the wine country and Bay Area.
Jill makes it a goal to really get to know her clients, ensuring each event truly reflects their personality and visions. Her attention to detail guarantees everything will be done to the utmost standard. One of her clients perfectly described Jill’s work style saying: “She impeccably planned my wedding with ease and such professionalism. Jill graciously incorporated all our ideas and gave us the most breathtaking wedding day! Her positive take charge approach will leave you with complete confidence and I guarantee she will not disappoint. jill(at)asavvyevent.com
Jamie Fields is a fifth generation San Franciscan that acknowledges her affection and slight bias in favor of the City by the Bay. Her native New Yorker husband is an incredibly supportive and understanding man. Jamie’s pride and joy is their gorgeous daughters, Chloe and Brooke.
Jamie is a veteran of the hospitality industry with 10+ years experience. She began her career with New York’s B.R. Guest Restaurants, booking and managing events at such Manhattan hotspots as Blue Water Grill, Dos Caminos, Ruby Foo’s & Fiamma. She continued her career pursuits at The Fairmont Hotel San Francisco atop Nob Hill.
As manager of the Catering Group, Jamie drove business planning every aspect, from intake to close out, for all events, ranging from special awareness fundraisers, nonprofit functions, and political events, to corporate parties and grand weddings. Jamie is a sucker for champagne toasts, towering cakes and first dances. She will organize your wedding from soup to nuts with confidence and enthusiasm. jamiefields(at)asavvyevent.com
Laura Fraize has over a decade of experience in the hospitality industry of Northern California. Her event background crosses many arenas, yet she always returns to weddings for their surplus of beauty, details and raw emotion.
Laura came to Sonoma from Chico State University as a Recreation Administration intern at the Renaissance Lodge at Sonoma and so began her love affair with food, wine and all things party. After residing in San Francisco working for Marriott hotels she relocated to Sonoma to fulfill her college career aspirations of planning wine country events at Viansa Winery and Marketplace. Six years later Laura has planned, co designed and executed over 175 weddings for local and destination couples with her supportive husband and two little girls (always eagerly anticipating leftover wedding cake) by her side.
Possessing a strong work ethic and honest outlook, Laura will help you to create a meaningful day full of truth and beauty in life and love. laura(at)asavvyevent.com
Kimberly Rosen is originally from Michigan, where she grew up and eventually attended Central Michigan University, studying event planning and hospitality.
After interning with a Northern Michigan wedding planner, Kimberly fell in love with planning weddings. She then moved to Long Island, NY where she worked as an event planner at a boutique hotel for three years. Inspired by the beautiful venues and stunning landscapes of California Wine Country, Kimberly moved to Napa to continue her career as a wedding planner. After working for two event venues in Napa Valley, Kimblery joined the A Savvy Event team! She is passionate about fashion and design, and loves bringing this aspect into the weddings she plans with her clients. She has also been converted into a Napa “foodie”, loves trying new restaurants and introducing her couples to the best wine country cuisine. kimberly(at)asavvyevent.com
Lisa is a branding and marketing professional with over 13 years of experience
pairing both established and start-up brands with top media outlets, innovators,
A Los Angeles native, Lisa began her career in the entertainment
industry in Public Relations on the set of Warner Brothers’, “EXTRA.” Her experience
on the hit show propelled her into becoming a freelance TV producer, giving her
the opportunity to work on some of television’s most successful and highest rated
shows, including, “Celebrity Apprentice,” “The Bachelor,” “The Real World” and “America’s
Next Top Model.”
Lisa’s ability to seamlessly pair brands with television networks led to cross-promotional
marketing opportunities which leveraged her relationships with high-profile magazines
such as US Weekly, OK! and Life & Style. From Red Carpet events to television shows
to blogs and magazines, Lisa has worked and made a lasting impression among some
of Hollywood’s finest A-Listers, including Victoria Beckham, Tyra Banks, Jennifer
Lopez, and Hugh Hefner. Her clients’ various products have also made their way into
the hands of dozens of shows including, NBC’s “Today Show, E!’s “The Girls Next
Door,” ABC’s “The Bachelor” and ABC’s “Dancing with the Stars”.
Lisa’s creativity, her knack for thinking outside the box and her experience in
production makes for a perfect transition into the world of Wedding & Event Planning!
She and her husband reside in Marin County where they are raising their children. lisa(at)asavvyevent.com